One of the things that we assert is that as a Project Manager, you are the “business end” of business ends.
Let that soak for a minute. Roll it around up there in your head.
If this will help you, here is the definition of the first use of the term business end, as an expression: “The part of a tool or other similar item, that is physically used for its operation, rather than the part which is held”. The second reference to a business end is that of a business objective.
So back to that first definition – the business end, like the hammerhead in this photo. It’s the point of impact. It’s where the rubber hits the road (or the hammerhead hits the nail). It’s where sparks fly. It’s where things get done.
And that’s you, Mr. Project Manager. It’s you, Ms. Project Manager.
So if we are the business end of business ends – we had better know what those business ends are, hadn’t we?
It’s for that reason we direct your attention to the State of the Green Business Report (link below), which was released today.
It helps for us to increase our greenality – our vocabulary in all things green, about sustainability, and whether we like it or not, how our enterprises are showing their “earthy” face to the world.
Here are some examples from the report:
- Proctor & Gamble made a commitment to power all of their factories with renewable energy within the next ten years;
- FedEx committed to improve vehicle fuel efficiency by 20 percent by 2020;
- Walmart pledged to sell $1 billion of fresh produce sourced from 1000 small- and medium-sized farmers;
- Hasbro promised that 75 percent of its paperboard packaging will come from recycled materials in 2011
Of course – on top of the fact that knowing these tidbits helps you improve your knowledge of sustainable business, you also must, by now, recognize that any one of those bullets is the trigger for at least ONE program or project!


It’s almost time for New Year’s Resolutions, and we start with best New Year’s wishes for all of our readers and followers. Happy New Year!












Perfect for Valentine’s Day: Odd Couples
So, it’s Valentine’s Day, 2011.
And to celebrate it here on EarthPM, here’s an unlikely couple:
(cue the Dating Game theme)
The Dow Chemical Corporation
and
The Nature Conservancy
What’s their love connection?
What could Dow Chemical and The Nature Conservancy have in common as interests? Where will they go on their second date? Are there wedding plans in the future?
We can’t answer all of these -but we can tackle the first question.
Below is a list – courtesy of Andrew Wilson’s excellent blog – of the attraction between these two sweethearts.
You see?
They have a LOT in common.
And we, as project managers, those of us lucky enough to take the goals of enterprises like Dow and turn them into reality, had better get acquainted with the ways in which business is (ahem) getting together with partners like The Nature Conservancy. We may even be able to be matchmakers - helping to build partnerships like this. We are, after all, change agents.
You can read about another such love story in The Necessary Revolution, in which the courtship of Coca-Cola and the WWF is featured.