We know that project managers are not marketeers, nor vice-versa.

But we also know that project managers need to communicate – in fact some people will assert that communication makes up at least 80% of the PM’s job.  From our perspective of 60 years of PM experience, we agree.

So if you can agree that a project manager’s job is about communication, and that marketing is mainly a form of communications, and if you can further get the idea that it’s important to “market” or communicate the greenality of your project, then we’ve successfully sold you this posting, which is all about a very good artifact we’ve discovered – and we encourage you to download it and have a look.  You’d bee surprised how much this can help you in your project even if you aren’t green, aren’t washing anything, and don’t think you’re into marketing.

If you go here, you’ll be able to download this PDF file from Ogilvy Earth, and understand their principles for communicating the green aspects of your company’s efforts.  This can easily be adapted to help you market the green aspects of your project (its greenality), or actually, any aspect of your project, for any stakeholder.

What you’ll find, should you take our advice and download this piece, is 22 pages of well-illustrated, well-written guidelines for communications in general, marketing communications in particular, and green marketing communications in sharp, specific focus.  Also noteworthy are two short but productive Appendices, one on “Who Monitors Greenwash”, and one called “Further Reading”.  Both are very helpful if you’d like a better understanding of how projects (and of course products and enterprises) make their claims and how those claims are verified.

So take our advice and have a peek at this.  Get in touch with your inner Marketeer.