In our upcoming book, we make several assertions, which seem to prove themselves over and over again with real stories from the news.

Assertion 3 is that an environmental strategy for a project provides added opportunity for success of both the project and the product of the project.

In the book we also express our opinion that projects are really a microcosm (and the “business end”) of business.

So it’s not really a surprise to us that private equity firm KKR (owners of brands such as Sealy mattresses), which put several of its companies into a “Green Portfolio”, avoided 345,000 metric tons of carbon dioxide emissions, 8,500 tons of paper, and 1.2 million tons of waste, and, oh-by-the-way, in addition also saved $160 million in reduced operating costs.

Don’t take our word for it.  Have a look at the video below from The Deal.

You can also read more about it here.