I was watching the Super Bowl and of course, the advertisements are always a source of entertainment.  Some years, they are the only entertainment.  Not so this year, on the average, they were pretty average, but the game was good.  A couple of the ads did stand out, and one in particular, the Audi ad for their clean diesel car.  http://www.youtube.com/watch?v=Wq58zS4_jvM For me, however, while the “point” of the advertisement may have been the Audi A3 TDI®,  the “message,” while tongue-in-cheek, was a little disturbing.  It has always been our assertion that “green intent is the right thing to do.”  The way to get people to “green-up” is to show that, while it is the right thing to do, by doing it there is a tangible benefit.  In most cases, that benefit is saving resources (money).  One of the benefits is not doing it because it is mandated and enforced by a bunch of armed thugs invading homes, and spotting “composting crimes” from a helicopter, and by doing it will keep us from getting arrested.  Yes, it may have been funny, and I may be a little over the top with this, but at least one other person in the room watching the Super Bowl with me expressed some concern over the message.  Whether you are a “treehugger”, a skeptic, or somewhere in between, there are good reasons, personal reasons for greening your life.  While the government can mandate clean water, clean air, each of us should take our own personal initiative to green because we want to!