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Often times we talk about the Green Spectrum, particularly with respect to projects that are green in general, or appear to have no sustainability aspect, when, in actuality, all projects have a sustainability element.  This time, we’ll look at a project that is Green by Definition, but is scrutinized through a sustainability lens.  And, it is a very,very interesting concept.

As part of the “Smart from the Start” (that sounds like a good phrase for sustainability in projects, too) initiative by Secretary of Interior Salazar, there is a proposal for a 200 mile-wide wind energy corridor stretching from Canada to the Texas coast of the Gulf of Mexico.

While we don’t know yet about the other sustainable aspects being considered, we do know, at this point, that the US Fish and Wildlife Service (Service) will write an Environmental Impact Statement (EIS).  “Wind energy is crucial to our nation’s future economic and environmental security. We will do our part to facilitate development of wind energy resources, while ensuring that they are sited and designed in ways that minimize and avoid negative impacts to fish and wildlife,” said Fish and Wildlife Service Director Dan Ashe. “This EIS process gives us an opportunity to evaluate impacts to dozens of imperiled species at a landscape level to ensure that wind energy development occurs in the right places in the right way.”

The reasoning behind the EIS is that in order to accomplish the project, an Incidental Take Permit (ITP) needs to be granted.  Section 9 of the Endangered Species Act and its implementing regulations “prohibit the take of animal species listed as endangered or threatened.”  It doesn’t allow the harassment, harm, pursuit, hunting, shooting, wounding, trapping, capturing, or collecting or, an attempt to engage in those practices when it comes to endangered or threatened species.  However, Under Section 10 of the Act, it allows for people to obtain an ITP as long as they are pursuing otherwise legal activities.  The permittee is then provided “incidental take” authorization.

The applicant must submit a Habitat Conservation Plan (HCP) containing the measures that it will take to minimize, avoid, or mitigate incidental take.  The Service will then review the HCP and issue an EIS that considers the impacts.  The Service will also identify “potentially significant impacts on biological resources, land use, air quality, water quality, water resources, economics, and other environmental/historical resources that may occur directly or indirectly as a result of implementing the proposed action or any of the alternatives. Various strategies for avoiding, minimizing, and mitigating the impacts of incidental take will also be considered.  Sounds like risk management to me!

“The proposed Permit Area is defined as a 200-mile wide corridor determined by defining the center line of the whooping crane migration based on the database of confirmed whooping crane observations from the Cooperative Whooping Crane Tracking Program and buffering that line by 100 miles on either side. This corridor spans the Gulf Coast of Texas north to the Canadian border and encompasses such cities as Houston, TX; Oklahoma City, OK; Wichita, KS; Bismarck, ND; Grand Island, NE; and Aberdeen, SD. In addition, the permit area includes the current and a large part of the historic range of the lesser prairie-chicken which extends the covered area beyond the 200-mile wide whooping crane migration corridor to include parts of Kansas, Colorado, Oklahoma, New Mexico, and Texas.”

“Species currently considered for inclusion under the permit include the following: the endangered whooping crane (Grus americana); endangered interior least tern (Sterna antillarum athalassos); endangered piping plover (Charadrius melodus); and lesser prairie-chicken (Tympanuchus pallidicinctus), a candidate species.”

There are two important points here for a project manager.  The first is that this will be one heck of a program, involving a huge amount of projects, wind energy projects including; the wind power generators themselves, transmission, distribution, support facilities, etc.  Secondly, it involves looking at the project through a sustainability lens.  In above case, a very narrow view because of regulatory issues (specifically the Endangered Species Act) one of the “drivers” in our book.  There will be more and more of these opportunities for the project manager who is not only aware of sustainability issues, vocabulary, and problems and drivers, but also uses that knowledge and considers greenality* when approaching any project.

* The degree to which an organization (project manager) has considered environmental (sustainable) factors that affect its projects during the entire project life cycle and beyond.

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It is hard to stay objective and talk about cradle-to-cradle thinking and considering long term effects, “the end of the end”, and other assertions from our book, when there is a major effect on one of our national treasures, The Yellowstone River, the longest undammed river in the US.  We have a personal affinity toward the river since one of our EarthPM principles spent 11 days in the area doing what is affectionately called “combat fly fishing.”  In other words, 11 days were spent fly fishing as many rivers and streams in Montana, Idaho , and Wyoming that is humanly possible fishing from dawn to dark, while passing peanut butter and jelly sandwiches from the back seat to the front during the breaks between fishing and fishing called “racing to a new spot.”  A few hours sleep and  right back at it.  But of all the waters fished, the Yellowstone was one of the most incredible fisheries, to say nothing of the beauty.

Of course, the river was nothing like it is right now (see picture above of how it was when we fished it), with gigantic flows spilling over the banks, running between 25,000 and 35,000 cubic feet per second.  The normal rate is around 8,000 cfs.  That’s good news and bad news.  The good news is that there is lots of water to dilute the oil.  And, while this oil spill is relatively small compared to some of the oil spills of the past, 42,000 gallons, or approximately 1000 barrels, is enough.  What is disconcerting is not the short-term effects, but rather the long term-effects on both wildlife and property.  Sound familiar.  We assert that we can no longer take the short term view.  We were not involved in Exxon Mobil’s decision making process when someone thought it was a good idea to bury a pipeline under one of the premier trout waters in America, we can only hope that they did consider what would happen not only if there should be a breach in the pipe, but also the life cycle assessment of that oil should it be unleashed on the ecosystem.

The bad news is that the long term effects of a spill of this nature are virtually unknown.  Add to that, the high water has pushed the oil up onto surrounding properties where it is pooling.  It is likely that the pooled oil will seep into the ground possible contaminating area water wells.  While Yellowstone National Park and the areas where we fished are not threatened, because the spill is approximately 110 miles downstream, it still affects a “fly fishing and bird watching” area.   “Montana Audubon — a nonprofit that specializes in wildlife conservation, especially birds — fears for the health of the American white pelican, a top-of-the-food chain species that dines on critters in the river. “We may get lucky with the short-term effects” because birds weren’t using their normal river habitat due to the high water, said Darcie Vallant, director of the Audubon Conservation Education Center in Billings, which is just 10 miles from the spill. “But the concern is long-term effects,” especially with the pelicans, she added. Montana had some 7,000 breeding pairs in 2010, and that was a decline from the previous year, she said.”

The high water has also made it impossible to assess what’s happening to that ecosystem.  How the bug population that the trout rely upon for food is affected is another unknown.  There is also a concern about the back channels that hold fish eggs and recently hatched fish being contaminated.

Montana State University researchers will be among those monitoring the river, but it could take months before they have a sense of the recovery’s pace. “In the weeks and months ahead, we will be looking for any unusual changes in the river’s natural environment and any impacts on the species of fish we would expect to find at this time of year,” said MSU ecology professor Al Zale. “Some species or ages of fish may be more susceptible to this type of pollution than others.”

Cathy Williams, who raises livestock, wheat, alfalfa and hay with her husband near Laurel, said high water washed oil across much of their 800 acres. “It was the night the river peaked, so the river water was flooded all over the place, and that brought oil all over both ranches,” she said. “All of our grasslands have just thick, black crude stuck to all the grass, trees, low lands.”  Williams said their spring wheat crop and alfalfa are both in need of irrigation, but farmers in the area were advised not to take water from the river for the time being. Drinking supplies also are in limbo, she said. “We get all our drinking water from our wells and for our animals,” Williams said. “All the groundwater, I assume, is probably contaminated. We just don’t know.”

With 20/20 hindsight, and a request for consideration for future planning, there are several places in the project life cycle that greenality issues can be considered:

  • Project Charter – connecting enterprise sustainability with project
  • Requirements Gathering – again, connecting the enterprise’s environmental management plan(EMP) with the project’s EMP
  • Stakeholder Consideration – is there a communications plan in place to notify the stakeholders if this type of issue should occur
  • Risk Management – considering environmental risks
  • Cost of Greenality – failure costs versus auditing costs for instance

I am sure you can think of more areas where sustainability should be considered.  All in all, we are hoping for a good outcome, here.  The river has an incredible beauty about it.  Let’s not forget that the trout fishing in Montana is a major contributor to the $300 million in revenues from the recreation industry in the state. And, the Yellowstone is also historically very significant.  In late June/early July of 1876, the Far West, a specially designed river vessel, transported the wounded from the campaign against the Indians which included Custer’s Last Stand, down the Yellowstone to the Missouri River and to Bismarck in the Dakota Territories.  Let’s hope for the best here and for long-term, sustainability thinking to prevail for future projects, including those that involve our rare and fragile natural resources.

(Thanks to Msnbc.com’s Miguel Llanos, Reuters and The Associated Press for information included in this blog.)

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While we wouldn’t recommend fly fishing naked, too many sharp hooks flying around, this photo, by J. Johnson, does capture your attention.  This comes from Patagonia’s website.

 

Those of you who know our book, know that Patagonia is one of those companies at the “Top of Their Game” when it comes to sustainability.  Also, those of you who use the products probably know the story of how Patagonia got started when founder Yvon Chouinard felt that the current pitons were harming the rocks he was climbing and invented a more environmentally friendly piton.  But what you may not know relates to fly fishing.

Well, you may ask, “Why is fly fishing relevant to me?”  It may not be per sec, but while Rich and I are both fishermen, I am a fly fisherman bordering on fanaticism and obsession.  Fly fishing may also be why I was drawn to project management or vice versa.  You see, fly fishing to me is about the process; fly tying, getting ready for a trip, the precision gear, the anatomy of a river, stream, pond or lake, rather than catching fish.  Although I do catch my fair share and practice catch and release.  But that is getting a little off track.

In the most recent edition of Fly Fishing in Saltwater, there is small article about Patagonia continuing there sustainability efforts entitled “Patagonia – Green to the Extreme.”  While I don’t think it is so extreme, more of a necessity, Patagonia is undertaking an effort to eliminatepaper catalogs.  What a great thought!  Tired of getting your mailbox stuffed with catalogs, especially around Christmas time?  Patagonia has published their second e-catalog.  While it does have the feel of a magazine, it can do so much more, especially with its videos.  And, it is not only green, but the way I figure it, helps the company’s bottom-line.

The Environmental Defense Fund’s paper calculator estimates that Patagonia will save 1.5 million gallons of waste water, 220,860 pounds of
solid waste, 1,222 trees, and almost 600,000 pounds of CO2.  While there are some development costs for the e-catalog, I am sure that the savings far  outweigh those costs; thereby adding to the company’s bottom-line, and fitting well into the Triple Botton Line (People, Planet, Profits).   I for one love the products and proudly display a Patagonia decal on the window of my SUV.  Yes, I told you I tend to lean a little toward the Hummer side of the spectrum.  But I’d have trouble towing my boat to the water or my trailer full of yard waste to the composting facility with a Prius.  Although for trips other than to go fishing/boating or towing I do have a much more efficient vehicle,  trading in a gas guzzler for that.  Anyway, it is not about me, or maybe it is, my being a fly fisherman.

On page two of the catalog there is a “commitment” to fly fishing where they say that they spent untold hours on research and development to ensure that the products they povide are the finest that can be produced so that fly fishermen can concentrate on the sport rather than on the “vagaries of Mother  Nature.”  And, all is done in a sustainable way.  Be assured that the e-catalog is not the only effort to reduce their impact on the environment.  The World Trout® Initiative, is addressing the following issues: “overfishing and destruction of habitat threaten trout populations worldwide.  Humans are the cause, though they may also be trout’s saviors.” Read more about the World Trout® Initiative.  (The picture below is also from Patagonia’s website.)

I can only quote Robert Travers (better known for his novel “Anatomy of a Murder”);

I fish because I love to. Because I love the environs where trout are found, which are invariably
beautiful, and hate the environs where crowds of people are found, which are
invariably ugly. Because of all the television commercials, cocktail parties,
and assorted social posturing I thus escape. Because in a world where most men
seem to spend their lives doing what they hate, my fishing is at once an
endless source of delight and an act of small rebellion. Because trout do not
lie or cheat and cannot be bought or bribed, or impressed by power, but respond
only to quietude and humility, and endless patience. Because I suspect that men
are going this way for the last time and I for one don’t want to waste the
trip. Because mercifully there are no telephones on trout waters. Because in
the woods I can find solitude without loneliness. … And finally, not because
I regard fishing as being so terribly important, but because I suspect that so
many of the other concerns of men are equally unimportant and not nearly so
much fun
.”

Let’s try to keep it that way.

 

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There are lots of things we could talk about one year later, but for this post we’d like to focus on the suit filed today by BP against Transocean, the rig’s owners, and Cameron International, the supplier of the  blow-out preventer, for $40 billion.  From AP (article), guardian.co.uk,  ”The Deepwater Horizon BOP was unreasonably dangerous, and has caused and continues to cause harm, loss, injuries, and damages to BP (and others) stemming from the blowout of Macondo well, the resulting explosion and fire onboard the Deepwater Horizon, the efforts to regain control of the Macondo well, and the oil spill that ensued before control of the Macondo well could be regained,” BP said in the lawsuit against Cameron.  BP is also suing Halliburton, the company responsible for pouring the cement.

The reason we are focusing on this aspect is because, when we look at the benefits of Green Project Management, we see that green thinking should be a part of all the project’s processes, including the procurement process (just one of the processes outlined in our book).  In this case, if the questions were not asked, we would have asked about the greenality of BP’s “vendors”.  There would have been questions like:  What did Transocean consider for their environmental impact?  What safe guards were in place in case of an issue like a spill or blowout preventer failure?  Were those scenarios even considered?  Driving back into their processes, we could have asked to see the invitation to bid, to examine whether Transocean considered the greenality of their vendors.  This is just a sampling of questions to ask.  On a project this large like this, with the potential for devastation it has, the questioning would have been extensive and rigorous.

We advocate a “greenality clauses”.  We believe that if we choose a company, considering their green efforts as part of the decision making process, that they should be held accountable for those green efforts, as well as capturing that criteria in the contract.   Again, we like to give the obligatory caveat that we were not in the room when the decision was made by BP to go ahead and lease the rig from Transocean, so we don’t know exactly what went on.  But from our point of view, the project did not consider all of the green aspects it should have and that green project management would have helped in that process.

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This is an interesting question we’ve paraphrased from a great article by Peter Singer in a recent Wall Street Journal.  Peter considers that we will not hurt the world’s poor as long as industrialized nations are willing to make sacrifices.  Bjørn Lomborg answers that we will harm the poor if we listen to the “green extremists”.  Who has the best argument?

This, to us, is a potential conflict with one of The Natural Step’s sustainability principles.  Principal Four states “eliminate our contribution to conditions that undermine people’s capacity to meet their basic needs.”  While “eliminating our contributions to progressive buildup of substances extracted, and chemicals produced, and physical degradation” are we depressing people’s ability to make a living?  That is the dilemma.  Can we stimulate those economies while trying to green the world?

The answer may truly lie with our ability to do both, and that we must.  It will be a vicious cycle if we don’t do both.  According to the article, industrialized nations must make sacrifices to lift the world’s poor.  If they don’t, then all of the issues that make things worse for the environment will continue.  The premise is that the poorer nations are the ones that have the most significant population growth, which put more pressure on the environment.  We pointed that out in our book as one of the “problem drivers and indicators” of the green wave, along with rapidly developing nations and resource degradation and loss of biodiversity.  These are all related.  Rapidly developing countries are where the poorer people are, and the pressure to harvest rain forests, for instance, to provide firewood, income, and farmland, is felt the most.  SO according to Peter, the easy answer is to reduce poverty.  The difficult question is how.

If we stimulate growth and we stimulate employment, we create projects that may be in conflict with environmental concerns.  If we build schools and housing, we take away land; maybe wetlands, old growth forests, and critical habitat.  If we stimulate farming to help people feed themselves, again, we potentially can destroy entire ecosystems.  Peter points out that “…there is no single currency by which we can measure the benefit of saving human lives against the cost of destroying forests that provide the last remaining refuges for free-living chimpanzees, orangutans, and Sumatran tigers.”

We can see that here is a bitter pill, here, to be swallowed universally, wherever you are on what we like to call the “Hugger-Hummer” spectrum.  Less is what we need to strive for, “less energy from fossil fuels, use less air conditioning and less heat, fly and drive less, and eat less meat.”  When we say universally, we mean the developing countries may need to compromise on what they are striving to do, too.  It is a global issue and needs to be dealt with, globally.  Green projects, or greening of projects if you will, go a long way to helping.  By leading the efforts to increase a project’s greenality, green project managers will increase efficiencies and reduce the use of those scarce resources we talk about in our book.  Remember, it is not just projects that are green by definition, developing alternate energy sources, as an example, all projects can benefit by viewing it through the green project manager’s environmental lens.

More about Bjørn Lomborg response in a future post.

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