The older readers of our pages will (or may) remember The Unknown Comic, an entertainer whose “schtick” was performed completely behind a paper bag.  A fully-compostable paper bag.

In terms of makeup, this was one green comic.  You may not have remembered or liked him, but from his perspective at least, he was at the top of his game.

Well, in our new book one of the companies we consider “at the top of their game” – Sun Chips®, is calling forward the spirit of the Unknown Comic, or at least his fully-compostable bag.   On Earth Day, April 22, 2010, Frito-Lay’s Sun Chips will be  introducing a 100% compostable bag for their chips.  According to their website, the bag is designed to fully disintegrate in about 14 weeks in a “hot, active compost bin or pile.”  It is another example of a  creative project designed to continue on a path of sustainability.

And what do you think they called the effort to introduce that bag?

A project.

And now it’s in the bag.  No joke.