It’s still a little in the formative (or should that be “four”-mative?) stage, but we are proud to pre-introduce a concept we’ll be discussing in our upcoming book called the 4L approach.

Here’s a graphic that’s somewhat self-explanatory:

This is only part, of course, of what PMs have to do to be green.  But the mnemonic helps one think of these four things, and we hope this also gives you a flavor for what’s in our book to be published by CRC Press in 2010.

Comments, anyone?

Note: The 4L approach is copyright (C) 2009, EarthPM, LLC