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strangebedThis is a follow up to an earlier post.

The California vote “signifies the largest public referendum on clean energy legislation. Tom Steyer, co-chairman of the NO on 23 campaign, stated “In the midst of a major economic downturn, and with a barrage of fear mongering and scare tactics, voters still said they want a clean energy future.”” from  Solar Novus Today (www.solarnovus.com)

Californians rejected the attempt to suspend the state’s global warming law signed by Governor Arnold Schwarzenegger.  The defeat was by a significant margin, 39 percent to 61 percent, with 93 percent of the precincts counted, according to the Associated Press.

The San Francisco Chronicle states that; “The vote clears the way for a state law restricting greenhouse-gas emissions to go into effect in 2012. The law requires the state cut emissions to 1990 levels by 2020. It will require utilities to get almost a third of their electricity from renewable sources such as solar panels, and create a market for carbon-dioxide pollution permits.  Proposition 23 was “the largest public referendum in history on climate and energy policy,” said Fred Krupp, president of the New York-based Environmental Defense Fund.”

Although backers of Proposition 23, conceded defeat, they called the outcome “a victory for Wall Street over Main Street” vowing to continue their efforts to “save jobs” and curb energy costs.   I’m a little confused.  When I look at the contributors to the fight for and against Proposition 23, I might say it was a victory for Wall Street over Wall Street, because on one side are the likes of Microsoft and Apple, on the other is Big Oil.  It reminds me of the Harlequin, turn one way it is dark, turn the other it is light, but overall, it is the same, but that’s the subject of another post.

Continuing with the Chronicle, “”Millions of voters have said they see clean-energy jobs as the path forward through a tough economic climate,” Krupp said.”  For us, as project managers, that is key.  We need to continue to “surf the green wave.”  Green jobs mean green projects, mean project managers to manage those projects.

Don’t you think that those sponsors of green projects would rather have someone familiar with the reasons, the driving forces, behind the green wave, to manage their projects?  For further information on how you get SMARTER* on this “green revolution” see our book and follow us on this site.  The revolution is here, evidenced by the defeat of California’s Prop 23 and a continued emphasis on tax incentives for alternate energy development.

*From Green Project Management, CRC Press (Specific, Measurable, Agreed Upon, Realistic, Timely, and Environmentally Responsible)

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UNITED STATESYou may have often heard said that the Project Manager is like the CEO of their project.

You may also have heard that a President is like the CEO of the country.

So, it doesn’t take too much linking logic to combine those assertions to come up with the ‘conclusion’ that President Bill Clinton is at least ‘like’ a Project Manager.

And in fact, Clinton recently addressed the North American PMI Congress in Washington, DC.  One nice part was that he kept his prepared remarks to a minimum.  Attendees were given a little card in their conference materials to facilitate asking him a question.   So, President Clinton had those questions somewhat before he got up on stage.  Acknowledging the quality of the questions posed by PMI Congress attendees, Clinton said (to applause) that he would not talk too long, and would instead devote more time to a question and answer session – an “Oprah-esque” interview by Greg Balestrero, CEO of PMI.  We were in attendance and listened carefully, taking some copious notes.

You don’t have to agree with Bill Clinton to know that he’s a good speaker.  And here he proved that he’s also a pretty darn good interviewee, ready with a quick wit and a great handle on a whole range of facts and knowledge.  Clinton answered a set of far-ranging questions from the audience.  Here we will focus on Clinton’s comments from his prepared talk as well as his response to the questions, which deal with climate change and project management.  And yes, that topic – and our foundation – the intersection of green and project management – was a major thread (perhaps even a rope!) of the conversation.  There were times when we couldn’t help saying to ourselves: “he really gets it!”.

During his prepared speech, Clinton identified three areas in which Project Management needs to play an increased role.

Those three areas are:

  1. Global instability
  2. Growing economic inequality between rich and poor countries
  3. The need for change in the way energy is produced and consumed in the world

We will focus, of course, on the third item.  However, you can get a perspective on all three and the entire event by reading this recent PMI.org blog entry.

On this topic, President Clinton said, “I happen to believe changing the way we produce and consume energy is the greatest single economic opportunity that the developed nations have had, at least since there was mass mobilization for World War II, and this time, we don’t have to kill anybody….I have a climate change project, and I work in at least 25 countries, 40 cities, on six continents, proving that it is good business to change the way you produce and consume energy.”

Speaking of the Kyoto agreement and the effect it had had on four major economies – those of Sweden, Denmark, Germany,and the UK, Clinton said that after they took the agreement seriously, “those countries had lower unemployment rates, less income inequality, more small business formation, and more job formation, given the size of their economy than we did, and the only conceivable explanation, if you look at all the economic variables, is because they made a very serious attempt to either change the way they consume energy or change the way they produce it or a combination of the two.”

Our favorite quote – perhaps because of the way he introduces it, is this one:

“Deutsche Bank, not Greenpeace, but Deutsche Bank recently did a study on the German subsidies of this last decade, during which Germany leap‑frogged the U.S. and Japan to become the number one producer and user of solar power in a country where the average sunlight is what it is in London, England.

So they had to heavily subsidize it.  Deutsche Bank said, even accounting for the drag of the subsidy, Germany netted 500,000 jobs, which, if we had the German program, we would net 1.2 million, since, if we had the same sunlight, since we have twice the capacity, just implementing that would give us 2 1/2 million jobs, at a time when we desperately need them.  So I think we need to make an economic case, a national security case, and a climate change case together.  People are smart enough to figure this out.”

We like the quote, because:

  • Like us, Clinton is stating that the evidence pointing to the ‘good logic’ (of initiating green projects and putting more green into projects) is not a radical ‘tree-hugger’ idea, but a sound business principle
  • He realizes that people have different ‘channels’ for being convinced of the need to work on sustainability issues.  He combines three biggies here: money, security, and survival.  Pretty basic on the Maslow pyramid, right?  Not too shabby.
  • He uses a reference country – Germany – which has implemented solar power despite its not being a model for sunniness.  Project managers and other intelligent people can do the extrapolation that in areas like the southern USA, Australian outback and the Sahara, the justification should be that much easier

So what do you think?  Were you there?  Did you react positively?

If you weren’t there, based on our reflections and recollections above, what do you think of these connections to our profession that President Clinton made?  And, in particular, what do you think of the very specific connection Mr. Clinton made to the intersection of green and project management?

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halloween2We were hard pressed to think that we would ever write about the alignment of President Obama, Governor Schwarzenegger, James Cameron and the companies of Google, Apple, Microsoft, and Intel, but we are.  These and others, including the California Teachers Association, the American Lung Association, and the CA League of Women Voters,  are banding together to work for the defeat of Proposition 23 in California.  Proposition 23 would effectively suspend AB32, AKA the Global Warming Act of 2006.  Prop 23 ties California’s unemployment rate to AB32.  AB32 would be suspended until California’s unemployment rate sinks to 5.5% or less and stays there for a year.  AB32 is one of the initiatives we document in our book.

On the other side, in support of Prop 23, some strange bedfellows, too, like the CA Firefighter’s Association,  The Coalition of Labor, Agriculture & Business, and the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry, traditionally democrat, and the CA Republican Party (sans the governor).  According to http://latimesblogs.latimes.com/greenspace/2010/03/ab-32-ballot-initiative-global-warming-california-climate-change.html Ted Costa, head of the Peoples Advocate, withdrew initial support  in March 2010, saying, “”Big money interests have come in and shut out the people.”

There’s pretty big money on both sides of the issue.  Louise Bedsworth, a research fellow at the Public Policy Institute of California, predicted in April that total campaign spending on Proposition 23 could top the $154 million record set in 2006 by Proposition 87. (http://tinyurl.com/prop23-cost). The largest contributors on the support side are some CA based oil companies, oil refiner companies, or companies and associations supporting the oil and gas industry.   The largest contributors on the “Vote No” side are the companies listed in the beginning of this post.

To quote from our book, “There may be quite a debate around the true causes (of global climate change) are, but one only has to look at the Intergovernmental Panel on Climate Change’s (IPCC) Fourth Assessment Report (2007) to answer the question on whether or not there is a significant change in the world’s climate….” the recent trend may or may not be part of a “much larger cycle”, but it is clear that something is going on and that green house gas emissions are contributing to the change.

As project managers, at the least, we need to know how the vote goes.  No one is really sure how many jobs (projects) are being created and maintained while companies work to comply with AB32, but we can speculate that if Proposition 23 passes, those jobs will vaporize, except for those companies who agree with our assertion that “a project run with green intent is the right thing to do…”

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waiters

At last week’s PMI North America Congress, we were lucky enough to be at sponsor DeVry (Keller) University’s booth signing our new book and getting to chat with many project managers about Green Project Management.  Between that experience, getting to meet many of the really outstanding contributors – you know who you are – with whom we had only previously communicated electronically, and having President Bill Clinton not only address us as Project Managers, but to specifically challenge PMs to take on climate change, it was a fantastic week.

In conversations during the book signing, many of you reflected on situations in which you work in IT and so, you say, have “no effect” on the environment.  Also many of you said that there was nothing besides ‘altruistic’ reasons for trying to change your projects and your companies to do more to work towards sustainability.

We beg to differ.  On both counts.

And lo, upon our return, we were greeted with a great feature in Thursday’s Boston Globe business section called, “Taking a Different Measure”, a story about Akamai Technologies’ command center.  In the article is a great quote from Akamai’s chief executive, Paul Sagan, when asked:

“I’d say half of my rationale was altruistic, but I was also thinking that the day was going to come when our customers were going to expect us to report our carbon footprint, and their carbon footprint, on our network.’’

That’s funny because we responded to some of you with a very similar answer.  We said that half our rationale to create this site and write the book was altruistic, but we also know that this is an area that needs and deserves attention and we want to be there to (successfully) serve the needs of this market.  That’s precisely – almost to the word – what Paul Sagan is saying.  And the irony is that he really knows serving – after all, Akamai operates about 70,000 servers.  Their servers handle peak internet traffic for big name companies – such as Best Buy and ESPN.

The article features a description of how Akamai now includes carbon emissions as a core part of how they measure their performance.  And they are actively reporting to the Carbon Disclosure Project – which maintains corporate climate change information.

We suggest you read the article, and think again about how you can serve this cause – even if only for 50% altruistic reasons.  That’s the reason our book has a tree on the cover – a tree sprouting money.  As we assert – it’s the right thing to do, and it will help you do things right.

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balance33

As project managers, we often find ourselves at the fulcrum of decisions in which we must take diverse viewpoints into account and make key project decisions, sometimes in the ‘heat of battle’.

For example, does this sound familiar?

Quality Engineer: “We need 5 weeks to do this verification test!”

Product Manager: “They can do that testing in 2 weeks.”

Quality Engineer: “Actually, now it looks like we need 6 weeks!”

Product Manager: “Let’s skip that test altogether, it adds no value!”

So you know this to be true.  We constantly have to make our best judgments based on what we hear, what we benchmark, and we always try to base decisions on facts and not emotion.  That is ‘the way’ for a good PM to work.

A few months ago, the press was pretty bad for climate scientists.  From what you were hearing, it sounded like they made up the whole of climate change.  They were fudging results, sending fake emails, and if you believed some people, were the devil incarnate.

The problem is that now many folks have ‘written off’ the warnings of climate scientists because of that bad press.

Now it turns out that several independent agencies have – with the exceptions of a few minor mistakes of judgment – cleared the findings of the scientists.

In this story, from the BBC, for example, the conclusion of a Dutch government panel was that there were “no errors that would undermine the main conclusions” on probable impacts of climate change.

We urge you to make up your own mind.  One way to do that is to get informed.  And one way to do that is to check out this very well-researched, and heavily hypertexed “discovery of global warming” by physicist turned historian Spencer Weart.

One other resource we’d like you to check out is “The Six Americas”

It’s all about audience.  And whether it’s regarding climate change or scope creep, project managers need to know their audience.  In this case (well, this is EarthPM after all) it is indeed about climate change.

Studies at George Mason University determined that there are really six different audiences – or mindsets – about climate change:

  • The Alarmed
  • The Concerned
  • The Cautious
  • The Unconcerned
  • The Doubtful
  • The Dismissive

The full report is summarized in this compact PDF.

But you can see in the image below that the audience is split along these six mindsets and if you wanted to get your green project message across you should understand each audience.  Again, this could be true for ANY message.

sixamericas

So consider your audience, collect facts, and look at aspects of your project – including green aspects – in a fair and balanced way.

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