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halloween2We were hard pressed to think that we would ever write about the alignment of President Obama, Governor Schwarzenegger, James Cameron and the companies of Google, Apple, Microsoft, and Intel, but we are.  These and others, including the California Teachers Association, the American Lung Association, and the CA League of Women Voters,  are banding together to work for the defeat of Proposition 23 in California.  Proposition 23 would effectively suspend AB32, AKA the Global Warming Act of 2006.  Prop 23 ties California’s unemployment rate to AB32.  AB32 would be suspended until California’s unemployment rate sinks to 5.5% or less and stays there for a year.  AB32 is one of the initiatives we document in our book.

On the other side, in support of Prop 23, some strange bedfellows, too, like the CA Firefighter’s Association,  The Coalition of Labor, Agriculture & Business, and the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry, traditionally democrat, and the CA Republican Party (sans the governor).  According to http://latimesblogs.latimes.com/greenspace/2010/03/ab-32-ballot-initiative-global-warming-california-climate-change.html Ted Costa, head of the Peoples Advocate, withdrew initial support  in March 2010, saying, “”Big money interests have come in and shut out the people.”

There’s pretty big money on both sides of the issue.  Louise Bedsworth, a research fellow at the Public Policy Institute of California, predicted in April that total campaign spending on Proposition 23 could top the $154 million record set in 2006 by Proposition 87. (http://tinyurl.com/prop23-cost). The largest contributors on the support side are some CA based oil companies, oil refiner companies, or companies and associations supporting the oil and gas industry.   The largest contributors on the “Vote No” side are the companies listed in the beginning of this post.

To quote from our book, “There may be quite a debate around the true causes (of global climate change) are, but one only has to look at the Intergovernmental Panel on Climate Change’s (IPCC) Fourth Assessment Report (2007) to answer the question on whether or not there is a significant change in the world’s climate….” the recent trend may or may not be part of a “much larger cycle”, but it is clear that something is going on and that green house gas emissions are contributing to the change.

As project managers, at the least, we need to know how the vote goes.  No one is really sure how many jobs (projects) are being created and maintained while companies work to comply with AB32, but we can speculate that if Proposition 23 passes, those jobs will vaporize, except for those companies who agree with our assertion that “a project run with green intent is the right thing to do…”

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patriots logoThe press release below is jointly released from the New England Patriots (American Football team) and the deploying companies, but here’s a real example what we call a green-by-definition project….

FOXBOROUGH, Mass (August 2, 2010) – In a ceremony overlooking Gillette Stadium and The Hall at Patriot Place presented by Raytheon, Constellation Energy (NYSE: CEG), Evergreen Solar, Inc. (Nasdaq: ESLR) and Patriot Place announced the completion of a photovoltaic power system that will generate approximately 525 kilowatts of clean, renewable solar power at Patriot Place, The Kraft Group’s shopping, dining and entertainment destination adjacent to Gillette Stadium in Foxborough, Massachusetts.

U.S. Representative Barney Frank and Massachusetts Executive Office of Energy and Environmental Affairs Secretary Ian Bowles joined The Kraft Group Chairman & CEO Robert Kraft and officials from Patriot Place, Constellation Energy and Evergreen Solar for the announcement.

“When someone of [Robert Kraft's] stature as a business leader and promoter of economic development shows you that the environmental movement can be not just a chore, but a source of economic strength and growth, I hope others pay attention,” said Congressman Frank during the program.

“This is good business and the greening of our environment is important for our children and grandchildren,” said Kraft.

“Through Governor Patrick’s leadership, Massachusetts is on track for a 20-fold increase in solar power over a four-year period,” said Bowles. “This new 525-kilowatt array at Patriot Place is another chapter in the Commonwealth’s solar success story – which has added jobs and companies across the Massachusetts economy. I congratulate Patriot Place, Constellation Energy and Evergreen Solar for a project that will have a huge public profile throughout football season and beyond.”

Constellation Energy’s subsidiary, Constellation Energy’s Projects & Services Group, began installing the system in November 2009. It now supplies approximately 30 percent of Patriot Place’s power and spans seven building rooftops at the complex. Among them is The Hall at Patriot Place Presented by Raytheon, an award-winning sports and entertainment experience. Photovoltaic panels on the roof of The Hall will be visible to visitors from inside Gillette Stadium and from Patriot Place’s upper retail plaza, promoting commercial applications of solar power.

“We are pleased to announce the completion of this beautiful new solar facility at Patriot Place,” said Michael Smith, Constellation Energy Sr. Vice President of Green Initiatives. “We’re confident that this highly visible project will promote solar power and its viability in states like Massachusetts, and hope that it spurs similar solar projects throughout New England.”

The system’s 2,556 solar panels will generate more than 625,000 kilowatt hours of electricity annually. They were supplied by Massachusetts-based Evergreen Solar. “We’re thrilled that Patriot Place has chosen Evergreen Solar for this highly-visible solar installation,” said Scott Gish, Vice President of Sales & Marketing for Evergreen Solar. “As a company producing solar panels that deliver more electricity with less impact on the environment including the smallest carbon footprint, we feel we align perfectly with the environmental goals of Patriot Place while demonstrating the viability of solar power to the many patrons and fans traveling through this incredible complex.”

Constellation Energy’s Projects & Services Group estimates that the system will generate more than 12 million kilowatt hours of electricity over 20 years, and prevent the release of more than 8,800 metric tons of carbon dioxide into the atmosphere.  That is the equivalent of removing more than 1,600 passenger vehicles from the road for a year.  The system’s real time power output and performance can be monitored through a Web-based data acquisition system.

Under a 20-year power purchase agreement, Constellation Energy‘s Projects & Services Group will own the energy assets and sell the electricity it generates on site to Patriot Place.

“This project is a cornerstone of Patriot Place’s sustainability initiatives and we are proud that its visibility will help promote practical and cost-effective commercial applications of solar power,” said Jim Nolan, Sr. VP of Finance, Administration and Operations for Gillette Stadium/Patriot Place.

Patriot Place, which began opening in phases in 2008, was constructed utilizing sustainable design practices, including low-emitting construction materials and white roofs to facilitate heat island reduction. Patriot Place also employs an on-site wastewater re-use system that saves millions of gallons of water annually, and solar-powered trash receptacles throughout the complex reduce waste volume and energy consumption.

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greenchinaHere at EarthPM we promised to provide you with resources for understanding the implications of sustainability and the environment, and “green” on projects, on project managers, and on project management as a discipline.

We found one today that happens to have a story about Chinese brands (and international brands doing business in China) and their environmental problems.

The resource is worth bookmarking (and, as it turns out, watching), because it covers much more than this story.  But we thought it was a good story to show you not only the connection between green and business and projects, but to show how such a resource could be helpful to PMs.

The resource is the Going Green TV show.  We also found a corresponding CNN web page that covers many of the same stories.  That link is here.

So bookmark those links, and set your DVR or TiVO to record the Going Green TV show.

But, as promised, here’s a digest of the lead story that brought you here.

The story opens with coverage of one of China’s well-loved beers, Tsingtao.  From the story:

What many do not know is that the Tsingtao Brewery Group was recently accused of violating environmental standards. It is just one of 20 companies named on a “polluters’ blacklist,” including major companies such as Hitachi, Philips and China’s most popular instant noodle maker, Master Kong.

The Green Choice Consumer Action list is backed by 34 different NGOs, including the Institute of Public and Environmental Affairs, Green Earth Volunteers, Friends of Nature and Wild China. They allege the companies either polluted or failed to disclose their emissions.

If you were to go to that list, you would indeed find Tsingtao, other major Chinese brands, and recognizable Western brands like Philips lighting, and Motorola on the list.  This is not a list you want to be on.  According to the article the Chinese population is increasingly interested in, and willing to spend more for, green products, and is increasingly eschewing brands that have a bad green image.

“I think in China issues of the environment are strong and topical at the moment,” says consumer analyst Ray Ally of Landor Associates.

Landor recently conducted a brand survey that shows consumers in China are actually more concerned about green issues than consumers in the United States or Europe. For example, 45 percent of those surveyed in China said they consider it very important that a company is green when thinking about which brands to purchase, compared to 23 percent in the United States.

So – what does this have to do with project management?

Well, take Tsingtao beer as an example.  Watch the video on the CNN page.  Another link here for your convenience.  Note that Tsingtao invested $18M in the last three years trying to reduce pollutants coming from their plant – and that wasn’t enough.  More money will be spent in projects like this – to clean up not only the actual pollutants, but the brand image for these companies.  That means projects being launched in terms of marketing communications.  In other words, this is part of the green wave we discuss in out upcoming book.  It helps to be aware of and riding this wave and not overcome by it and drowning.

The increasing awareness of the Chinese consumer is a piece of the green wave – a potentially huge contributor to it.

As for the resources, we also think that as a PM you’d enjoy this story about Nike.  Think about how many projects and project managers were involved in these efforts.  Think about the way the company successfully links its environmental management policy with those projects.

Be ready.

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UMass_4

Since 1863, the colors of the University of Massachusetts have been Maroon and White.  And if you know Amherst, Massachusetts, USA, the hometown of that school, you know of the dazzling changes in color visible in the autumn.  So, combining that color-changing capacity with world-class research has added a new color to the University’s color scheme.

You can probably guess that color.  Yep.  It’s green.

“At UMass Amherst,” says Chancellor Robert Holub, “We build green, we research green and we help the entire country envision a green future. The campus has worked at this tirelessly for years, and now our expertise and leadership position are being recognized.”  This comes from a recent article at the University of Massachusetts’ website, linked here.

There are quite a few efforts going on at the University which should pique the interest of our PM readers, but there are two that we’ll focus on – here in this posting and in a follow up interview to appear on EarthPM shortly.  We expect to be talking with the scientist responsible for the “green gas” project as well as the project manager for the University’s award-winning Central Heating Plant, and of course we’ll post those interviews in our interviews section as soon as they’re available.

Green Gas At UMass: UMass scientist George Huber’s patent-pending technique offers a low-cost, single-step process for turning sawdust, woody stalks and other waste biomass into gasoline, diesel fuel, heating oil and valuable chemical commodities such as benzene, toluene and xylenes. Huber is a co-founder of Anellotech and chair of Anellotech’s scientific advisory board.

Using Huber’s rapid new catalytic pyrolysis technology, Anellotech has already demonstrated commercially relevant production not only of gasoline and biofuel precursors but of benzene, toluene and xylene in milligram and gram-scale bench-top reactors. Global markets for these chemicals are in excess of $50 billion at present.

Huber’s spinoff, Anellotech, is pursuing a $20 million grant from the U.S. Department of Energy’s Demonstration of Integrated Biorefinery Operations initiative. This funding could place a pilot-scale biorefinery in the Springfield area with jobs for an estimated 25 workers at each company’s facility. Anellotech takes advantage of Huber’s fast, efficient process for producing gasoline and diesel fuel from waste wood, corn and other materials. He and Anellotech recently received a $1.9 million Defense Advanced Research Projects Agency (DARPA) grant to investigate new catalysts for low-cost conversion of biomass into a liquid that can be refined to a fuel such as JP-8 jet fuel.  Source: GreenCarCongress.com

You really must see the very short video about this ‘green gasoline’ – here.  It’s featured on the US Government’s National Science Foundation site.

umass_CHP_renderingGreen Power: The campus’s award-winning Central Heating Plant began operating this winter. Ten years in the planning, the facility replaces a coal-fired plant built more than 90 years ago. It relies on natural gas and diesel for fuel and is capable of generating both steam and electricity. Eventually, the campus will be capable of producing 80 percent of its total electrical load. Greenhouse gases will decrease by 6 percent in the coming year, due to the plant alone.  Here’s a little more detail about this facility:

Its power process systems include a 10 mw combustion gas turbine, a heat recovery steam generator, four package boilers, various administrative spaces and auxiliary equipment.  The new CHP will produce 10 million watts of electricity at 13.8 kilovolts for on-campus consumption.  A heat recovery steam generator will use the exhaust heat from the gas turbine to produce steam for campus heating year-round.  Three package boilers, each rated up to 125,000 pounds per hour steam, will provide additional steam capacity to meet campus demand in the spring, fall, and winter months.  Environmental controls include selective catalytic reduction to control the emissions of nitrous oxide, and oxidation catalysts to control carbon monoxide emissions.
So whatever colors your Alma Mater has in its branding, have they considered adding green?  It looks like the green gauntlet has been thrown…

Stay tuned to EarthPM.com – we will be following up this story with an interview with the principals involved.

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