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While we wouldn’t recommend fly fishing naked, too many sharp hooks flying around, this photo, by J. Johnson, does capture your attention.  This comes from Patagonia’s website.

 

Those of you who know our book, know that Patagonia is one of those companies at the “Top of Their Game” when it comes to sustainability.  Also, those of you who use the products probably know the story of how Patagonia got started when founder Yvon Chouinard felt that the current pitons were harming the rocks he was climbing and invented a more environmentally friendly piton.  But what you may not know relates to fly fishing.

Well, you may ask, “Why is fly fishing relevant to me?”  It may not be per sec, but while Rich and I are both fishermen, I am a fly fisherman bordering on fanaticism and obsession.  Fly fishing may also be why I was drawn to project management or vice versa.  You see, fly fishing to me is about the process; fly tying, getting ready for a trip, the precision gear, the anatomy of a river, stream, pond or lake, rather than catching fish.  Although I do catch my fair share and practice catch and release.  But that is getting a little off track.

In the most recent edition of Fly Fishing in Saltwater, there is small article about Patagonia continuing there sustainability efforts entitled “Patagonia – Green to the Extreme.”  While I don’t think it is so extreme, more of a necessity, Patagonia is undertaking an effort to eliminatepaper catalogs.  What a great thought!  Tired of getting your mailbox stuffed with catalogs, especially around Christmas time?  Patagonia has published their second e-catalog.  While it does have the feel of a magazine, it can do so much more, especially with its videos.  And, it is not only green, but the way I figure it, helps the company’s bottom-line.

The Environmental Defense Fund’s paper calculator estimates that Patagonia will save 1.5 million gallons of waste water, 220,860 pounds of
solid waste, 1,222 trees, and almost 600,000 pounds of CO2.  While there are some development costs for the e-catalog, I am sure that the savings far  outweigh those costs; thereby adding to the company’s bottom-line, and fitting well into the Triple Botton Line (People, Planet, Profits).   I for one love the products and proudly display a Patagonia decal on the window of my SUV.  Yes, I told you I tend to lean a little toward the Hummer side of the spectrum.  But I’d have trouble towing my boat to the water or my trailer full of yard waste to the composting facility with a Prius.  Although for trips other than to go fishing/boating or towing I do have a much more efficient vehicle,  trading in a gas guzzler for that.  Anyway, it is not about me, or maybe it is, my being a fly fisherman.

On page two of the catalog there is a “commitment” to fly fishing where they say that they spent untold hours on research and development to ensure that the products they povide are the finest that can be produced so that fly fishermen can concentrate on the sport rather than on the “vagaries of Mother  Nature.”  And, all is done in a sustainable way.  Be assured that the e-catalog is not the only effort to reduce their impact on the environment.  The World Trout® Initiative, is addressing the following issues: “overfishing and destruction of habitat threaten trout populations worldwide.  Humans are the cause, though they may also be trout’s saviors.” Read more about the World Trout® Initiative.  (The picture below is also from Patagonia’s website.)

I can only quote Robert Travers (better known for his novel “Anatomy of a Murder”);

I fish because I love to. Because I love the environs where trout are found, which are invariably
beautiful, and hate the environs where crowds of people are found, which are
invariably ugly. Because of all the television commercials, cocktail parties,
and assorted social posturing I thus escape. Because in a world where most men
seem to spend their lives doing what they hate, my fishing is at once an
endless source of delight and an act of small rebellion. Because trout do not
lie or cheat and cannot be bought or bribed, or impressed by power, but respond
only to quietude and humility, and endless patience. Because I suspect that men
are going this way for the last time and I for one don’t want to waste the
trip. Because mercifully there are no telephones on trout waters. Because in
the woods I can find solitude without loneliness. … And finally, not because
I regard fishing as being so terribly important, but because I suspect that so
many of the other concerns of men are equally unimportant and not nearly so
much fun
.”

Let’s try to keep it that way.

 

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halloween2We were hard pressed to think that we would ever write about the alignment of President Obama, Governor Schwarzenegger, James Cameron and the companies of Google, Apple, Microsoft, and Intel, but we are.  These and others, including the California Teachers Association, the American Lung Association, and the CA League of Women Voters,  are banding together to work for the defeat of Proposition 23 in California.  Proposition 23 would effectively suspend AB32, AKA the Global Warming Act of 2006.  Prop 23 ties California’s unemployment rate to AB32.  AB32 would be suspended until California’s unemployment rate sinks to 5.5% or less and stays there for a year.  AB32 is one of the initiatives we document in our book.

On the other side, in support of Prop 23, some strange bedfellows, too, like the CA Firefighter’s Association,  The Coalition of Labor, Agriculture & Business, and the United Association of Journeymen and Apprentices of the Plumbing and Pipe Fitting Industry, traditionally democrat, and the CA Republican Party (sans the governor).  According to http://latimesblogs.latimes.com/greenspace/2010/03/ab-32-ballot-initiative-global-warming-california-climate-change.html Ted Costa, head of the Peoples Advocate, withdrew initial support  in March 2010, saying, “”Big money interests have come in and shut out the people.”

There’s pretty big money on both sides of the issue.  Louise Bedsworth, a research fellow at the Public Policy Institute of California, predicted in April that total campaign spending on Proposition 23 could top the $154 million record set in 2006 by Proposition 87. (http://tinyurl.com/prop23-cost). The largest contributors on the support side are some CA based oil companies, oil refiner companies, or companies and associations supporting the oil and gas industry.   The largest contributors on the “Vote No” side are the companies listed in the beginning of this post.

To quote from our book, “There may be quite a debate around the true causes (of global climate change) are, but one only has to look at the Intergovernmental Panel on Climate Change’s (IPCC) Fourth Assessment Report (2007) to answer the question on whether or not there is a significant change in the world’s climate….” the recent trend may or may not be part of a “much larger cycle”, but it is clear that something is going on and that green house gas emissions are contributing to the change.

As project managers, at the least, we need to know how the vote goes.  No one is really sure how many jobs (projects) are being created and maintained while companies work to comply with AB32, but we can speculate that if Proposition 23 passes, those jobs will vaporize, except for those companies who agree with our assertion that “a project run with green intent is the right thing to do…”

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solarAnd this is no British fantasy comedy, but the largest solar project ever to be built on U.S. public land.  A $6 billion solar power project has been approved by the Obama administration.  It is the start of a boom in solar power on federal lands.  This project will be built in the Mojave Desert near Blythe, California.  “Today is a day that makes me excited about the nation’s future,” (Ken) Salazar said Monday at a news conference. “This project shows in a real way how harnessing our own renewable resources can create good jobs here at home.”

The Blythe Project, being developed by Solar Millennium, a German solar developer, is slated for more than 7,000 acres of public land near the Arizona border, some 225 miles east of Los Angeles.  According to Rachel Rossitto at www.tonic.com, this project alone will be generate 1,000 megawatts of power, is expected to take care of more than 300,000 homes as well as hire 1,066 workers during construction and create 295 permanent positions. The project is the sixth solar power development approved by the Interior Department this month – all in California and Nevada. Approval of a seventh project - also in California – is expected in the next few weeks. All could start transmitting electricity by the end of 2011 or early 2012.  At full capacity, the seven projects would generate more than 3,000 megawatts of power and provide electricity for up to 2 million homes.

The bureau opened federally owned lands in 2005 to solar development, but an examination of records and interviews of officials by The Associated Press showed the program operated a first-come, first-served leasing system that quickly overwhelmed its small staff and enabled companies, regardless of solar industry experience, to squat on land without any real plans to develop it.  To expedite environmental review and bureaucratic red tape, the Interior Department identified 14 of the most promising solar projects among the more than 180 current permit applications covering about 23 million acres of federally owned desert in the Southwest.  Those 14 “fast-track” projects alone would produce more than 6,000 megawatts, enough to power 4 million homes for a day at peak usage, officials said.

Final approval by the end of the year qualifies the solar projects for federal funds under the economic stimulus law approved last year. Solar Millennium is eligible to secure $1.9 billion in conditional loan guarantees from the Energy Department for the Blythe project.

And looking beyond the traditional boundaries of a project, the company will be required to mitigate the project’s effect on more than 8,000 acres of habitat for the desert tortoise, western burrowing owl, bighorn sheep and Mojave fringe-toed lizard, as part of an agreement with federal officials.

There are a couple of pertinent Green Project Management principles that come out of this announcement.  It is clearly a “Green by Intent” project and for sure part of the “Green Wave” of environmental awareness.  Additionally, it has the important element of considering what happens beyond the traditional deliverable of the output of the project.   While we applaud the green power initiative, we are just as excited about the green project management elements the project displays.

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skydiver“Opt Out of Print” screams the insert in the most recent PM Network Magazine.  “Do your part to conserve resources.”  That is a terrific idea with green intent.  And, conserving resources doesn’t only mean saving trees.  If everyone decided to read PM Network electronically, it would mean saving the human resources required to put together a print journal.  Even if everyone didn’t “opt out of print”, only if some did, it would save trees, transportation (reduce carbon footprint), human resources, etc.  Yet, the bottom-line is the bottom-line.  How much would going electronic with PM Network , even some of the readers, save in $ resources for PMI®?  Just like we say in our book, going green is good for the environment and good for the bottom-line.

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happyearth

We, project managers, love indices, benchmarks, or anything else we can use as a number for quantification.  When we, EarthPM, were researching our book, we looked for company facts and figures to show how much savings can be realized by greening your projects and greening your organizations.  We found this “index” that provides a measurement of how well the world does with sustainability as it relates to our well-being, something we are all concerned with.

According to the website http://www.happyplanetindex.org/ “The Happy Planet Index (HPI) is an innovative measure that shows the ecological efficiency with which human well-being is delivered around the world. It is the first ever index to combine environmental impact with well-being to measure the environmental efficiency with which country by country, people live long and happy lives. The second compilation of the global HPI, published in July 2009, shows that we are still far from achieving sustainable well-being and puts forward a vision of what we need to do to get there.
The Index doesn’t reveal the ‘happiest’ country in the world. It shows the relative efficiency with which nations convert the planet’s natural resources into long and happy lives for their citizens. If a country is doing all that it can to encourage practices such as sustainable farming, or recycling, then they will rate higher on the index. Alternatively, they might be helping big businesses to reduce their non-renewable energy consumption, in the way that companies such as o2 in the UK are already striving to achieve. The nations that top the Index aren’t the happiest places in the world, but the nations that score well show that achieving, long, happy lives without over-stretching the planet’s resources is possible.

The HPI shows that around the world, high levels of resource consumption do not reliably produce high levels of well-being, and that it is possible to produce high well-being without excessive consumption of the Earth’s resources. It also reveals that there are different routes to achieving comparable levels of well-being. The model followed by the West can provide widespread longevity and variable life satisfaction, but it does so only at a vast and ultimately counter-productive cost in terms of resource consumption.

The emphases in the above statements are ours.  We wanted to point out some parallels with our own thinking and how that relates back to us project managers.  Resource, resource, resource, has almost replaced the PM mantra communicate, communicate, communicate, especially when it comes to one of the more important concepts in green project management, and of enterprise project management, protecting and efficiently using limited project resources.  Project resources in the case of green project management include environmental resources.

I was especially interested in the map detailing the environmental footprint.  Interesting to note that the most developed nations, US, Canada, Western Europe, Australia, and New Zealand had the largest footprint, as much as 4 planets worth.  It says a couple of things; (1) those developed countries have the resources to reduce their footprint if they have the inclination and (2) developing countries are going to have lots and lots of projects to do, building and upgrading infrastructure being one of them.

Because projects use resources, projects are where ideas become real, and project managers implement the reality, projects will have to move forward cautiously so as not to follow the “West” model.  So what can be done about reducing and controlling the environmental footprint?  That’s what we are hoping to provide with our book and blogs, the information for the project manager to lead the effort because Assertion 1 says “A project run with green intent is the right thing to do, but it also helps the project team to do things right.”

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