The other side of the rainbow


In our book and our workshops, we’ve discussed the “Green Rainbow” – a spectrum of project types from “Green by Definition” to “Green in General”.  Most of us live in the “Green in General” world – our projects do not have an obvious connection to corporate social responsibility (CSR) or in particular any environmental goals.

The most recent issue of PM Network, PMI’s excellent monthly magazine, has a cover story, “Farm to Market: Agri-businesses Harvest Value”.  In it there are a whole slew of Green by Definition” projects.  We’ll provide below a synopsis of three in particular; but we also want to remind you that for most of us, this is “the other side of the rainbow.  We don’t have the spotlight on sustainability aspects.  That’s why we’re also using this space to direct you to another iteration of our course delivered through the Sustainability Learning Centre.  So far we have attendees from multiple continents registered, but none yet from the United States.  Let’s go, USA!  Join your PM colleagues from Europe and Canada!  At the bottom of this post is the detail for signing up for this program, a hybrid learning environment combining presentation material, discussion groups, and exercises where you’re put in the role of a “Green in General” project and need to get the attention and focus on these issues because it is not the nature of the project.  Please consider joining, the price point is outstanding for the value you’ll get, and that’s evidenced in the feedback we got from the launch version of the course last year.

So – here are teasers for the stories in PM Network, as promised. This is the Green by Definition side of the rainbow.

Nano Can

In India’s rural areas, where 70 percent of the population lives, half of the water supply is regularly contaminated with toxic bacteria. A project team is developing one seemingly simple solution: a portable water filter that rural families can afford. Researchers at the Indian Institute of Technology Madras in Chennai, India are working on a project to filter drinking water using a variety of nanocomposite materials that release silver ions that eliminate harmful microbes. The process also removes arsenic, pesticides, lead and other dangerous metals that can be found in the region’s water supply.

Sand Blast

A project in Kenya is using a far more abundant resource to help make water drinkable: sand.  In early 2012, Triple Quest, a U.S.-based water filter company, launched a project to distribute its Hydraid BioSand filters in Kenya.

Carbon concept

Nanotechnology is helping make seawater consumable.  In March, U.S. defense contractor Lockheed Martin received a patent for Perforene. The company successfully completed an R&D project to perforate a sheet of pure carbon, only one atom thick, with holes just large enough to let water particles through.  Scientists can use this technology to remove sodium, chlorine and other ions from seawater using a fraction of the energy, and thus at a fraction of the cost, required by standard desalination systems.

So yes, we’re sure you see that these projects are sustainability-oriented or as we’d call them, “Green by Definition”.  You may be interested in getting sustainability integrated into your “Green in General” project, over here on the other side of the rainbow.

To that end, please consider this course, which provides 7 Professional Development Units (PDUs) and is only $475 (Canadian dollars), if you register by 18-September-2013, and $575 if after that date.  The courses are offered by the outstanding Sustainability Learning Centre of Canada.

Click on the image below or click here to be sent to the registration page.

sc155-course descr

See you in class!