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The Amazon leader has teamed up with Google (Earth), one of the companies we deem “At the Top of Their Game” in our new book. Google Earth is mapping the tribe’s sacred and cultural sites where tribe members hunt and fish as a “way to show the world my culture. Information is power” says the chief. The philosophy is spreading to other tribes in the region, too. The chief also teamed up with Amazon Conservation Team (ACT) to create an economy based on sustainability practices”, something else we at EarthPM strongly believe in. “Three years ago, my people began discussing carbon credits as part of this sustainability message,” said Chief Almir. “Many people believe this will not work, but I see it as an opportunity to better manage our forest and, by extension, to manage the world.” Exactly!
A couple of more things he said that particularly resonate with us, “There’s been a lot of deforestation in the name of development of our country,” he said. “When we sat down and talked about our future, we saw how important it was to bring our knowledge to the rest of the world.”
Many people “do not believe in the message of sustainability, so we bring scientific research to prove it can bring a healthy economy and well-being to the world.”
Chief Almir’s 1,300 tribe members are all vested in a green future, he said. “We get courage and strength to do what we do in the belief that in the long run, we are right in what we are fighting for,” he said, “to create that green consciousness for our future. Resistance can be done through armed struggle, but we believe it works better through awareness.”
We’ll be listening and watching for more information coming out of the region. You can also check out ATC’s website, and here’s more information on Chief Almir Narayamoga Surui, including a video.
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