That was the tit
le of a recent article in our local paper (The Portsmouth Herald). It was subtitled “Timberland (one of the companies featured in Top of their Game in our new book) achieves profits while helping the environment.” It is a good news environmental story for a change and it points out what we are saying, green projects make cents. According to Timberland sources, “broad corporate social responsibility is the essence of good business.” We can’t agree more.
“Business success, for us, is defined not not only by the return we earn for our stakeholders but also by the positive impact we have on our community and environment,” said Betsy Blaisdell, Timberland’s senior manager of environmental stewardship as quoted in the article. Further she says, “Bottom-line results are obviously critical – if we cease to be profitable, we cease to exist – but if we earn them at the expense of our values and commitment to be responsible corporate citizens, we’ve failed.”
Projects like reducing energy, chemical, and resource use at Timberland-owned and operated facilities worldwide are being executed. Timberland’s goal is also to engage employees, the public, and even challenge competitors to do the same. Timberland continues to grow in spite of a weak economy. “Success for us comes from a business model in which commerce and justice are inextricably linked,” Blaisdell explained. Learn more about Timberland’s environmental stewardship.
